Our Story

FOUNDED IN 2024, HOODLUM BLENDS VINTAGE STREET CULTURE WITH MODERN FLAIR. DISCOVER BOLD, AUTHENTIC STREETWEAR CRAFTED FOR THOSE WHO EMBRACE INDIVIDUALITY.

Hoodlum draws its fire from the rebellious spirit of the term "hoodlum," coined in the gritty streets of San Francisco in 1866. Once linked to misfits and outlaws, the word evolved into a badge of defiance—a perfect reflection of our brand’s ethos.

We don’t just make clothes; we craft statements. Our collection seamlessly blends vintage street culture with modern streetwear, featuring clean-cut designs and bold, eye-catching embroidery. Each piece is created for those who embrace individuality and self-expression, standing out with confidence and authenticity.

Sustainability with Purpose
Sustainability is central to Hoodlum. Selected items are crafted from recycled materials, and we’re committed to eco-friendly production. Our limited-run collections emphasize quality craftsmanship while reducing environmental impact.

Our business model is simple: each piece is crafted just for you once you place your order. While this means your delivery might take a little longer, it allows us to reduce overproduction and minimize waste. We carefully select trusted manufacturing partners—both locally and globally—to ensure every product meets our standards of quality and fair value. 

Join the Movement
Hoodlum is more than a brand—it’s a lifestyle for the fearless, the unapologetically authentic, and those who challenge the norm. Wearing Hoodlum means defining your own style, not following trends.

Redefine streetwear with individuality, style, and sustainability.

OUR Business model

Our business model is straightforward: each piece is crafted just for you when you order. This might take a bit longer, but it helps us reduce overproduction

Return policy

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.

Shipping

We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.

Manufacturing

Our products are thoughtfully manufactured both locally and internationally. We carefully choose our production partners to ensure each item meets high standards of quality and offers fair value. This product is made especially for you once your order is placed, which is why delivery may take a little longer.

By producing items on demand instead of in bulk, we help reduce overproduction and waste.

SUSTAINABLE STREET STYLE Good vibes, better planet.

We make fire fits that don't trash the earth. 95% recycled materials, certified sustainable fabrics, and pieces built to last—because looking good shouldn't cost the planet.

Real streetwear for the conscious generation.

SHOP RESPONSIBLY

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HEAVY HITTERS EDITION No basic fits here.

Hoodlum's latest ADIDAS drop hits different. Clean embroidered designs meet eco-conscious materials—because looking fire shouldn't cost the planet. Premium hoodies, polos, and quarter zips that actually go hard.

For the ones who don't follow trends, they set them. Street-ready comfort that speaks before you do.

LOCK IN YOUR LOOK

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Adidas—inspired Hoodlum Quarter Zip Pullover - Heavy Hitters Edition - White Stitch - The Hoodlum Co.

HERITAGE MEETS HUSTLE Champion x Hoodlum goes different.

Legendary quality meets street energy. Bold embroidery on heavyweight fabric that actually lasts. Every piece hits like a statement—comfort that moves with you, style that speaks first.

Built for leaders, not followers.

SECURE THE DROP

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EMBROIDERED DIFFERENT Art you can wear.

Hand-finished details on hoodies, jackets, and caps that actually last. Premium materials meet precise craftsmanship—because your fit should be as unique as you are.

Wearable art for those who stand out.

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LIMITED DROPS, MAXIMUM FLEX Exclusivity hits different.

Each Hoodlum drop is intentionally rare. We don't mass produce—we craft statements. Limited numbers, unlimited impact.

When everyone's wearing basic, you're wearing exclusive.

CLAIM YOURS NOW

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