Our Story

FOUNDED IN 2024, HOODLUM BLENDS VINTAGE STREET CULTURE WITH MODERN FLAIR. DISCOVER BOLD, AUTHENTIC STREETWEAR CRAFTED FOR THOSE WHO EMBRACE INDIVIDUALITY.

Hoodlum draws its fire from the rebellious spirit of the term "hoodlum," coined in the gritty streets of San Francisco in 1866. Once linked to misfits and outlaws, the word evolved into a badge of defiance—a perfect reflection of our brand’s ethos.

We don’t just make clothes; we craft statements. Our collection seamlessly blends vintage street culture with modern streetwear, featuring clean-cut designs and bold, eye-catching embroidery. Each piece is created for those who embrace individuality and self-expression, standing out with confidence and authenticity.

Sustainability with Purpose
Sustainability is central to Hoodlum. Selected items are crafted from recycled materials, and we’re committed to eco-friendly production. Our limited-run collections emphasize quality craftsmanship while reducing environmental impact.

Our business model is simple: each piece is crafted just for you once you place your order. While this means your delivery might take a little longer, it allows us to reduce overproduction and minimize waste. We carefully select trusted manufacturing partners—both locally and globally—to ensure every product meets our standards of quality and fair value. 

Join the Movement
Hoodlum is more than a brand—it’s a lifestyle for the fearless, the unapologetically authentic, and those who challenge the norm. Wearing Hoodlum means defining your own style, not following trends.

Redefine streetwear with individuality, style, and sustainability.